Penguin India and All Things Chocolates have turned your favorite book into a chocolate bar

A good book accompanied by a huge chocolate bar! Yeah! You got me right! This excellent marketing idea has come from the collaboration between Penguin India and All Things Chocolates. 

This innovative and refreshing marketing concept not only has taken social media by storm but bibliophiles are going crazy as they can enjoy their favorite book with favorite chocolate. 

Image Courtesy: Instagram

Penguin India has smartly picked up popular classics like Meghadutam by Kalidasa, The Colors of My Heart by Faiz Ahmed Faiz and The Cat and Shakespeare by Raja Rao. On the other hand, All things Chocolates chose Belgian Milk Chocolate infused with ingredients like cream cheese, coconut crumble and more. Such combination has certainly become a delicious read. You’re not only going to melt in the world of fantasy but the perfect taste of Belgian chocolate is going to linger in your mouth.

So are you ready for this melting session of reading? 

To buy these Penguin Classics, visit TheAllThingsShop.com

  

  

Payoneer – Save More, Earn More!

Payoneer - Save More, Earn More

Freelance marketplaces are one of the best opportunities that are luring many Indian freelancers, bloggers, and businesses. These marketplaces are not only helping freelancers to earn good amount of money but also to establish the global client base and sell their skills. However, receiving foreign payments from aboard has been a problem for quite some time. Forex conversion, transaction fees, and other charges would take half of the hard-earned money from the bloggers as not all payment solutions were flexible. The good news is that with Payoneer Online Payment Transfer Service you can save more and keep earning more!

With growing demand of businesses, a better flexible payment solution was the need of the hour. For that purpose, an analysis was conducted by Let’s Talk Payments (LTP), an international FinTech content and research firm. They compared the differing methods and costs of transferring B2B payments from the US to India. Since India is one of those fast-growing nations in international business and provides ample opportunities for online freelancers and businesses, it was obvious to compare and search flexible payment solution. Fortunately, Payoneer has solved the problem for Indian freelancers, bloggers and SMEs by introducing amazing service with greater flexibility.

Payoneer - Mobile App for receiving international payments

Payoneer, unlike other online money transfer services, saves a lot of money on transaction fees, Forex conversion & other charges. A study conducted by LTP concluded that Payoneer can help you reduce the cost of receiving foreign payments by 71%.

We all know receiving or transacting cross-border payments have always been risky some or other way. Wire transfers are expensive, time-consuming and aren’t reliable whereas with advanced technology the process of online payment transfer service has become hassle-free.

Transferring from US bank account to Indian bank account is time-consuming and inconvenient. Unnecessary fees levied on wire transfers, late payments of invoices are the few issues causes an additional headache for merchants as well as consumers. On the other hand, Payoneer is simple, cost-effective and easy.

Payoneer offers the best currency conversion fee of 2%. Moreover, you save on Forex conversion and transaction fees. The service called “Global Payment Service” provides funds paid by local US, EU, JP and UK users are directly transferred to your bank account in currency INR.

Withdrawing money from the freelance marketplace has become a pleasant experience for Payoneer users as it doesn’t charge landing fees and also has the lowest conversion fee. That means your money is in safe hands letting you keep the maximum money that you deserve!

These irresistible benefits of Payoneer can’t be missed out. All you need to sign up, fill up your details and you’re good to go!

What is brand loyalty and why social media is fickle?

I woke up in the morning and brushed my teeth with Colgate toothpaste, after bath I made one cup of coffee and two toasted bread slices. I used Amul butter for my bread slices.

Image Courtesy - Colgate.co.in

It was a relaxing weekend. After flipping through some pages I wanted to check today’s date. I turned my back and looked at the Kalnirnaya calendar that was hanging on the wall.  

Did you realize how many brand names I mentioned in my daily routine? Are they all on social media or were they? 

What is brand loyalty?

The day I was born my family members introduced me to use these products and I have been using since my birth on this planet. I have been brushing my teeth with Colgate, using Amul butter, and have been using Kalnirnaya calendar. (You can call me conservative). These are well-known brands and highly consumed by millions of people in India. I don’t think whether they are on social media or not but my morning start with these brands. They have earned the loyalty of millions many, many years ago and they are well-established their identity. Still today their hold on us is very tight and habitual. No matter how many brands have come and gone, but these brands have stood firmly in the competition.

These brands have been in the market even before the revolution of social media and will be. This is called brand loyalty where these brands don’t require social media accounts, number of followers as they have real users.

There has been a time when the brands have been revamped, the packaging has changed from time to time but these below brands have left a long-lasting effect on their consumers. No matter what whether their packaging change, marketing strategies are redirected, or social media accounts have been set up I can guarantee you that you’ll never leave these brands. Hence, the loyalty is counted for sure.

Image Courtesy - Google search 

Some local, generic and popular brands:

Amul 

Cadbury

Colgate

Kalnirnaya

Britannia

Lifebuoy

LIC

Lux

Why social media is fickle?

Is Social Media loyal?

Social media has been the number game. These days, people have been very obsessive about the number of followers, the likes and the shares they have on their social media platforms. Likes for likes this is what they expect from people or followers. If you follow the account of someone you’re expected to follow them back. If you don’t follow them, just see the number of followers decreasing from your account. Social media is very fickle in nature though I do participate in number game. But yes social media is a frustrating one.

Again the brands like these can pass the test and can stand firmly no matter how many social media platforms come.

To make my point clear, read this below article that one mommy blogger quit blogging when she realized all that fake number game and real emotions behind the number game.

"Mommy blogger calls 'b-------' on the 'fake nonsense' of the mommy blogging industry in an epic rant"

My advice is not to take social media seriously but enjoy the trend as it come and go. Be loyal to yourself and to your brands and just don't be obsessive about anything. Have simple life not a complicated one! 

Why use Social Media Marketing Strategies? 7 Tips every Blogger/Writer should know

Hello all,

What? Confused? What social media tips are going to do with OutLandiSH theme? Do you think below topic is irrelevant to my blog?  Then, you are all wrong. Yes, Social Media has become an inseparable part of everyone’s life and how?

If you’re still sitting in a rocking chair and sipping coffee in an old fashioned manner, then it’s time to open your eyes and look around. (Even my blog has sections like content marketing, product reviews and the whole blog requires social media strategy)

Whether you’re a blogger, a writer, or a film maker, your social media presence counts towards your popularity and people will know what you do, your work and you as a person. Even America’s President Mr. Barack Obama has his own Twitter account. So as I blogger myself I had to take my social media strategies seriously in order to bring forward my work and reach to the potential audience out there. Thus, I execute social media strategies and I thought why not let other fellow bloggers and readers that why they should use social media strategies and hence, is the below a piece of work by Redlemon

How popular is social media?

Social media - closing the gap between people and whole world

Social Media Platform                        Number of active users worldwide

Facebook                                                              1.59 Billions

Twitter                                                                  310 Millions

Google Plus                                                           300 Millions

LinkedIn                                                                300 Millions

Instagram                                                             400 Millions

YouTube                                                                1.0 Billions 

SocialMedia has become one of the most important tools for all businesses today. This tool is inexpensive in nature and it helps one to connect with customers and networks. Businesses and Individuals struggle to incorporate the right Social Media tact because of which it fails professionally and efficiently.

With Social Media, the key to success is planning the strategy carefully and thereafter documenting it. The other essential steps for effective Social Media 

Marketing Strategy are-

1. Executive Summary

When any prospective investor reviews any company, they mainly read through the summary of the company plans. Initially, one may begin with the general overview of any intentions for SMO marketing strategy. In this summary, businesses can create sections where they can address the problem, the solution, the opportunity, competitive advantages, handful of bullet points which describes as to how one can monetize social media, mention about the core members of any team, economics of social media marketing, funding which are required for any organization to achieve the milestones etc.

In addition one may also include elements such as customer outreach, integration with their own existing websites & blogs, distribution of digital content and any development of customer loyalty with engagement.

2. Specify goals and objectives

Specify goals and objectives

It is highly important to specify about the primary goals and objectives of any strategy. It however depends on the area of business. Three important goals of marketing strategy are-

a) Raising brand awareness,

b) Engaging customers and

c) Building community.

Another equally important point is transforming unknown traffic into customers. Take all these points when strategizing goals and objectives.

3. Identifying target audience

Target right audience

The target audience of any business is the current customers and potential customers. All these details about potential customers and others are described in detail in this section. The main goal is to gain new customers and it can be researched after determining the demographics of the potential customer base.

4. Locations and Sites

The other important factor is determining social networking channels that intend to develop presence. Based on the niche and target market, one should carry on the research and considers their social site. For businesses, when social media grows it’s a bonus for them as they find more networks to their circle.

Businesses reach target audience with their message and posts through social media. It is primarily for such reasons that social media posts and messages are engaging in nature.

5. Balance & Control

The moment one understands behaviour of followers and fans; they are able to interact better with their brands on social networks. For convenience, it is always better to monitor the networks one chooses and detail the areas of each of these networks. Even the reactions to any content of the business post must be closely monitored.

6. Tactics

Details of the target audience mainly determine what kind of content any business will include at each site. How a site behaves and how a site is used includes how often there is any update, what interactions will be held with followers such as question and answer sessions, promotional specials and contests. Lead generation is directly related to how contents are created for the site.

7. Monitor Reports, measurement and analytics (ROI)

Launch, Management and Optimization

It is important to determine effectiveness of social media marketing campaign. The analysis of the data is done in 3 distinct stages that are- Launch, Management and Optimization. One has to collect number of visitors and followers, success rates of different types of promotions and likes.

Much of the data of companies are looked after by Profile’s statistics and keeping a close watch over the metrics such as evaluating regularly the trends and shifts. It is effectively required for businesses that want to stay competitive. It is important to compile a wise plan and strategy from the outset as it gives one the highest chance to run a successful Social Media Marketing campaign.

Do you think social media cannot be handled by all yourself? Rest your responsibilities on Redlemon's strong shoulders! 

Visit: Redlemon    

This awesome listicle will make your writing even better!

Image source - Quotesgram.com 

Writing is an evolving process. The more you write and research you become a better write every day. I have made a list of the resources that you mind find useful for your future endeavors as a writer, an aspiring author or a freelance writer.  

Top 5 Indian writers

My take on writers is more of a personal than what normally people would go on to see technically other parameters. However, I've still attempted to put the best writers in my list and you’ll agree.

1. Robin Sharma

Robin Sharma’s inspirational books have kept my hopes high and running. His books should be your bedside as they give inspiration and you should wake up in the morning with full spirit. I have kept his books in my collection.

2. Chetan Bhagat

I am going to be honest and going to reveal the truth that I was much into reading American authors and other international best-sellers until I stumbled upon Chetan Bhagat’s novels. He has become one of favorite authors in India and remains. On the other hand, I still enjoy American literature and other international best-sellers.

I liked Chetan Bhagat’s crisp and easy writing style. I enjoyed his fiction as well as non-fiction books well. 

3. Amish Tripathi

The immortals of Meluha was unimaginable novel scripted by Amish Tripathi can help you to trigger your imagination. I liked the series of it and I agree why he famous in an overnight.

4. Arvind Adiga

The White Tiger writer Arvind Adiga in no time left an undeniable mark on Indian literature. The writer is certainly a blessing for Indian rich literature history and so comes in my top 5 category. 

5. Shobha De

Shobha De is an Indian author and a columnist in many top newspapers. I liked reading her columns as she voices her opinions. This bold and brainy writer has to be on the list of best writers. 

Top 5 writing resources 

1] http://www.copyblogger.com/

Whether you work as a professional content writer or copywriter, this website is must for all professionals in writing. You get to learn lots tips and tricks, free online copywriting course and more.

2] http://www.grammar-monster.com/

Grammar is the pillar and basic of writing. Your writing without grammar not only sounds disgusting but make you a bad writer. A writer cannot afford that. Always brush up your skills by reading grammar lessons on the above site.

3] http://www.dailywritingtips.com/

As the name suggests, the website aims to provide sleek writing tips everyday in order to improve the writer in you.

4] https://www.englishforums.com/

Forums are something that helps us to connect with other writers as well as improve the writing. The above site exactly aims at that.

5] http://www.dictionary.com/

The website has a collection of interesting crossword puzzles to improve your vocabulary and it gives ‘the word of the day’ option to add more words in your dictionary. Rich words what make writer richer one. 

Top 5 useful websites for the writer in you

1. Top self-publishing websites

Somewhere you want to become a best-seller or an author but several problems run into when you aspiring the dreams. Rejection of manuscripts, finding best publication houses etc. For that let me show the way around. Self-publishing websites are something that can help you to accomplish your dream and top websites for self-publishing are:

 http://www.power-publishers.com/

I highly recommend the above site since I published my first book of Hindi poetries, though I failed to properly organize and market the book.

Another one is https://notionpress.com/ though I don’t have idea about their self-publishing packages but you figure it out by visiting their website.

2. Online writing community

https://www.goodreads.com/

Goodreads is an online community for book lovers all around the world and you shouldn’t feel left out when all are engrossed with discussion around books, books and books.

3. Online Digital platform

Turn your blog posts into pdfs or slides with the help of issue.com, yet another useful online platform and circulate around the world. Let the world see your work while you write and publish.

4. Freelance job portals

Even as a writer you can make a great living by providing your awesome content. All you need to sign up these freelance writing job portals and get  hired for the same. Some of the websites are www.guru.com, www.freelancer.com and www.elance.com

5. Online tips & tricks for freelancers

http://www.indianfreelancewriters.com/

all the tips and tricks to become a successful freelance writer are hidden at http://www.indianfreelancewriters.com/. You will enjoy the content provided here and its highly reliable. You are on a way to become one! Visit now to learn more.

I hope you find this listicle useful and take most out of it. Let me know any other useful resources you have and add in the list.

To have more useful resources for your content strategy or marketing, visit on slideshare  

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6 Steps to Making Money Online with Infolinks

You’re an ambitious blogger. You have big ideas. And you want to make more money. If this sounds anything like you, than keep reading: You’ll see how to use the power of the Internet to make more money than you’ve ever dreamed of.

Sign up for Infolinks—the must-have monetization solution for every blogger and online publisher.

If you haven’t launched your site yet, don’t worry. WordPress, Blogger, Drupal, Joomla and other sites can help you get your site up and running in minutes. Once your site is up and running, use the following six essential steps you can take to make big money with Infolinks, the native-advertising, real-time solution.

1. Get traffic, get paid

 

 

You need to attract lots of people to your site to generate real revenue. If you’ve run a site in the past, then you know it takes careful planning to create a loyal following and build up your page views.

Creating great content that people love is the best way to generate interest and excitement about your site. You can create a dedicated following by focusing on a niche.

Pick something that you’re passionate about or have a unique expertise in. Start thinking about what you want to communicate, about what you can do to inform, educate, or entertain your soon-to-be-created following. The first step toward getting paid for running an online site is discovering what you want the world to know.

Once you do, advertising platforms like Infolinks can turn traffic into a consistent revenue stream for your site.

While other advertising solutions are out there, Infolinks is dedicated to publishers with passion and dedication, who aren’t getting the support they need from their advertising partner. Infolinks is different for so many reasons. 

To get started today, consider the following:
-    Learn more about how publishers like you can monetize your site with Infolinks
-    See how The Thrifty Couple used Infolinks to turn their passion into a profession

2. Get Infolinks

Paying cash to more than 150,000 publishers in over 130 countries, Infolinks offers advanced native ads, making it the only must-have monetization solution for every blogger and online publisher.

Infolinks provides effective native advertising in real-time.
-    Intent-based: Smart ads that surface based on user intent
-    Real-time: Delivering relevant ads in milliseconds
-    High-performing: Our ads improve engagement and increase performance

It’s easy to sign up for Infolinks: Just enter your website address, add a snippet of code to your site, and get paid.

Unlike other advertising platforms, Infolinks is open to any online publisher—big or small—with no setup fees, no minimum page view or visitor requirements, and no hidden commitments.

Here’s what you need to do to get started:
1.    Sign up
2.    Paste the Infolinks code into your site‘s HTML
3.    Get paid

That’s it. It just takes three steps to start monetizing your content now.

 3. Get the right ads

You can build the most amazing site full of compelling content, but if your site isn’t creating a positive revenue flow for you, than you’re probably not achieving your goals.

When it comes to showing relevant ads that your readers and site visitors want to click on, Infolinks offers everything your site needs. A full range of ad formats and keyword options, as an Infolinks publisher you’ll benefit from giving your site visitors useful links.

So your readers get relevant ads with the right content, Infolinks offers a range of native ads, including:
-    InFold: Using the power of search and display to deliver ads at scale across the web
-    InScreen: An interstitial ad delivering relevant content between page views
-    InText: Matching ads to your most valuable keywords, in milliseconds
-    InTag: Featuring the most-valuable ads based on the context of a page
-    InFrame: Optimized for widescreens on unused real estate

To see Infolinks ads in action, watch this informative video now.

4. Get a referral bonus 

More money is always a nice incentive. And Infolinks wants to pay you for referring new publishers.

To give you even more incentive to get your blogging buddies involved, Infolinks now offers a new publisher referral program. Ask around among your peers. When you refer a new publisher to Infolinks, you’ll earn 10% bonus based on your referral’s 12-month revenue.

Learn more about the Infolinks referral program

5. Get more insights

There’s always more to discover and learn. And if you’re ambitious about creating a successful site, then you’re bound to be eager to learn more about how to get even more out of it. The Infolinks blog can help.

On the Infolinks blog, you can find in-depth articles all about mastering content curation, how to make sure your site is secure, how to pitch your brand on social media and how Infolinks empowered female bloggers. It’s all free of charge and available to Infolinks publishers.

6. Get social

One of the most impressive things about Infolinks is the community that’s grown up around it. For tried-and-true answers to any questions, Infolinks has an active following of enthusiastic, helpful bloggers and site owners looking to help each other

You’ll find like-minded Infolinks publishers on Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube and Instagram. Check them out today.

What are you waiting for?
There are many ways to try and make money from your blog or site. But you don’t want to waste your time with monetization solutions that don’t generate a reliable revenue stream. While other platforms promise to add dollars to your bank account, Infolinks delivers.

You can be on the way to earning more money from your site with Infolinks in a few moments. Are you ready? All it takes is a click.