Is she rightfully yours? A thoughtful film to watch on this Mother's Day!

She is a wife for sometime but remains mother all her life

She gets up in the morning. Prepares a tiffin for every family members. She makes sure that she has packed your favourite veggie in the tiffin and you are off to school. Then she takes of other household work such as laundry, washing clothes, ironing them, putting clothes in proper order; cleaning the floor while already planning a menu for lunch and dinner. She rests for a while but ailing in-laws asks something or the other. In the evening, you come ordering for snacks and off to playground. Years by years pass by and you grow up before you realize her hair is turning grey and wrinkles are spreading on her cheeks. Without any complaints, she does everything. Her routine continues for years whereas you’re flying in the air. She is a wife for sometime but remains mother all her life.

You grow up, you get wings to fly and you go far away from her. You get married and live separately. She never expects in return your appreciation, your attention or anything. All she wants no matter wherever you go, will you be calling her rightfully yours? Yes, mother can bear any pain in the world even though you call her a mother after many, many years. She will forgive you and will take in her arms only to experience that moment that she is still your mom.

We hardly realize what we do or how we treat our mothers knowingly-unknowingly and that's when we need an eye-opener video. That's when Bajaj Electricals attempted to shed a light on this Mother's day by producing a unique yet heart-touching short film. Gets users to add their Mothers’ names to their names on social platforms.

About the short film 

The film revolved around a mother, her son, and their interactions on popular social platforms. It focused on how mothers, these days, try to keep up with the busy lifestyles of their children.

The film also depicted one little gesture, which took the internet by storm. Here’s the film:

Since its release, thousands of people have took to Facebook, Twitter and WhatsApp to add their mothers’ names to their own display names on social media.  

Atul Kasbekar shows his support

  

This included celebrities, media personnel, sportsmen and a host of other popular names such as Atul Kasbekar. 

Creative brains behind the film 

On the idea behind the campaign, Beena Koshy, Vice President, Bajaj Electricals Ltd. said, “Rightfully Hers is our way of paying tribute to all those beautiful moms out there for caring, nurturing and being there for us, making us what we are today. Happy Mother’s Day. We believe that many a times all it takes is just a small gesture on our part to make our moms happy. We urge all to just add your mom's name to yours and see her glowing with pride and happiness. For us it is a natural extension to our current campaign of ‘We are family’”.

"Within two days, the film has garnered over 2 million."

Abhishake Das, ECD, ibs said, “The whole idea came from our own personal lives, and how we, as children, often get way too caught up in our daily lives and lose focus of what’s really important. And that’s family. Mother’s day was a perfect excuse to tell this story, and give our mothers the love, respect & recognition that’s rightfully hers. Hopefully, it’ll bring smiles the mother’s faces, and give us a chance to show how much we celebrate being their children.” 

Endless thirst of a Motherly figure!

What is a mother?

Mother is a light at the end of the tunnel.

Mother is a guide when paths are twisted.

Mother is a figure who drops her delicate girly tantrums and goes beyond to fulfil her child’s needs.

Mother is someone when others show their back, she keep her warm hand on our shoulder.

Mother is someone whose cord is attached with us before we are born and after she dies. She is always there.

Mother is a purest soul free of glitches and blemishes.

Mother is a mother remains always mother!

Some call her Aai; some call her mom; for some she is mommy and some call her Mai. She defines our life in a truest sense.

Why do we say ‘motherly figure’ when we are closed to one of our aunts? Or why do we feel same attachment that we shared with our biological mothers to our grandma or any other elderly person?

It’s because our lives are incomplete without our mothers. We try to find motherly figure in our aunts, grandma, grandpas or uncles. Our thirst for mother’s love is never-satisfying. That’s why we share the same bond after our mothers. Mothers are a blessing given by the almighty.

Ask anybody who has lost his or her mother in early ages. The grief, the thirst or that incompleteness our eyes continue to search in our aunts, grandparents or maternal uncles continues. There is a very famous proverb in Marathi “माय मरो आणि मावशी जगो”. It means if there are no mothers, our aunts would shower the same love and her place is equal to our biological mother. She takes second place after mother’s love.

‘#LikeAMother’ celebrates the feeling of motherhood and pays a tribute to all those in our lives who have been no less than a mother in our lives. From their grandparents, fathers, care-takers, aunts, step-mothers or even a friend, this video shares the stories of different people from all walks of life, acknowledging that one person who has played the role of a mother in their lives, even when they didn't had to. 

The Glitch has gone beyond to express the gratitude towards the mothers and they collated stories of different people from all walks of life. After mothers these people who play their roles in our lives such way that we forced to call them Like A Mother.

Featuring Actor Arjun Mathur and others, the video has been conceptualized and produced by The Glitch

About the video:

Going beyond the literal definition of a mother and focusing on the meaning and the emotion attached to that word. This video celebrates those figures who have showed the unconditional love and care that any mother would give to a child, the support that you get when everything seems muddled. While most of us will think of their own mother who symbolizes all of the above things, you find people showing the same care apart from your “biological” mother. 

The video ‘#LikeAMother’ by The Glitch featuring Actor Arjun Mathur and others, explores the broader aspect of being a mother by celebrating motherhood on this mother’s day.

TheGlitch  

She means the world! (Happy Mother's Day)

Today is Mother’s day! A special day dedicated to moms around the world but as far as I know our every day is incomplete without our mothers. The day we’re born we always look forward our day spending time with our mothers, especially daughters. Hence, this Mother’s day I tried to recollect the special bond moms share with their children and how much she care for them! 

For you, you'll always remain her little daughter 

She can't see you crying

With her, its always fun!

She can be a cool grandma!

She keeps the family together

She shares a special bond with her daughter!

Happy Mother's day!

She means strength. She means the world. She gives definition to your life. She means a mother and she really mean it!

Being Yummy Mummy - Celebrating Motherhood

The day ‘Anika’ was born our joy was limitless. After the birth of Anika at our home our relations changed. To her parents became mom and dad while we became aunties. My mother and father became grandparents and all other relations were redefined once again. What a joy of bundle she was!

When I look back exactly the period of 9 months that my sister gave us news about the pregnancy we were all joyous and happy. After all, it was the first pregnancy and child that was going to expand our family. Throughout all that period I saw my sister running here and there without any fear, ensuring daily errands were performed properly while she ate for her unborn child. We wanted the best for her. During our frequent trips to her village where she lived with her in-laws, we showered her with lots of gifts. My mother, elder sister and even my aunties gave her valuable advices and instructed how to take care of herself while her baby is inside.

I still remember when my other sister told me that see how your sister will go through the physical as well as mental changes during that period. And she wasn’t wrong. My eldest married sister had a short hair but during the pregnancy her hair started growing. She put some weight on and again she went through many changes throughout the period. Her happiness had no limits. She was happy as she was soon going to become a mother, her new relation was hugging her body and she was ready to accept that. My sister was quite fearless and she never carried her pregnancy delicately. In fact, she continued doing household work until she came to our house. After all, she knew our mother would do her best to ensure smooth pregnancy and after the birth of new born.

My mother forced her to eat well, rest well and she ensured that my sister was sleeping in a right position. Fun part was that my mother was a bundle of nerves when handling her own daughter’s pregnancy even though she had given birth to us. As soon as the baby shower performed and the delivery date was coming nearby and we couldn’t wait to welcome the baby.

We were all thrilled and excited as we were soon going to become aunties. Until now I was the youngest member in my family but soon my place was going to replace with my beautiful niece.

And the labour pains started!

My sister was hospitalized and you know what she had a smoothest delivery since she was very active during her pregnancy period. She dropped all her inhibitions and all she wanted the best for her baby.

When tiny bundle of joy was wrapped around the cotton sheet and quickly placed in my mother’s arms, my mother transformed into grandmother. That moment was celebratory and we wanted to recall and capture again and again.  

Really, motherhood is a blessing that transforms the time and relations and a woman’s world revolves. Embrace the motherhood as it comes on your way and don’t worry whether you’ll have a baby girl or a baby boy. Enjoy the experience of soon-be mother and drop your fears, inhibitions and take it as it comes!

"I’m writing about my wonderful journey of pregnancy for the #YummyMummy blogging activity at BlogAdda in association with Marico Bio Oil.”

Why use Social Media Marketing Strategies? 7 Tips every Blogger/Writer should know

Hello all,

What? Confused? What social media tips are going to do with OutLandiSH theme? Do you think below topic is irrelevant to my blog?  Then, you are all wrong. Yes, Social Media has become an inseparable part of everyone’s life and how?

If you’re still sitting in a rocking chair and sipping coffee in an old fashioned manner, then it’s time to open your eyes and look around. (Even my blog has sections like content marketing, product reviews and the whole blog requires social media strategy)

Whether you’re a blogger, a writer, or a film maker, your social media presence counts towards your popularity and people will know what you do, your work and you as a person. Even America’s President Mr. Barack Obama has his own Twitter account. So as I blogger myself I had to take my social media strategies seriously in order to bring forward my work and reach to the potential audience out there. Thus, I execute social media strategies and I thought why not let other fellow bloggers and readers that why they should use social media strategies and hence, is the below a piece of work by Redlemon

How popular is social media?

Social media - closing the gap between people and whole world

Social Media Platform                        Number of active users worldwide

Facebook                                                              1.59 Billions

Twitter                                                                  310 Millions

Google Plus                                                           300 Millions

LinkedIn                                                                300 Millions

Instagram                                                             400 Millions

YouTube                                                                1.0 Billions 

SocialMedia has become one of the most important tools for all businesses today. This tool is inexpensive in nature and it helps one to connect with customers and networks. Businesses and Individuals struggle to incorporate the right Social Media tact because of which it fails professionally and efficiently.

With Social Media, the key to success is planning the strategy carefully and thereafter documenting it. The other essential steps for effective Social Media 

Marketing Strategy are-

1. Executive Summary

When any prospective investor reviews any company, they mainly read through the summary of the company plans. Initially, one may begin with the general overview of any intentions for SMO marketing strategy. In this summary, businesses can create sections where they can address the problem, the solution, the opportunity, competitive advantages, handful of bullet points which describes as to how one can monetize social media, mention about the core members of any team, economics of social media marketing, funding which are required for any organization to achieve the milestones etc.

In addition one may also include elements such as customer outreach, integration with their own existing websites & blogs, distribution of digital content and any development of customer loyalty with engagement.

2. Specify goals and objectives

Specify goals and objectives

It is highly important to specify about the primary goals and objectives of any strategy. It however depends on the area of business. Three important goals of marketing strategy are-

a) Raising brand awareness,

b) Engaging customers and

c) Building community.

Another equally important point is transforming unknown traffic into customers. Take all these points when strategizing goals and objectives.

3. Identifying target audience

Target right audience

The target audience of any business is the current customers and potential customers. All these details about potential customers and others are described in detail in this section. The main goal is to gain new customers and it can be researched after determining the demographics of the potential customer base.

4. Locations and Sites

The other important factor is determining social networking channels that intend to develop presence. Based on the niche and target market, one should carry on the research and considers their social site. For businesses, when social media grows it’s a bonus for them as they find more networks to their circle.

Businesses reach target audience with their message and posts through social media. It is primarily for such reasons that social media posts and messages are engaging in nature.

5. Balance & Control

The moment one understands behaviour of followers and fans; they are able to interact better with their brands on social networks. For convenience, it is always better to monitor the networks one chooses and detail the areas of each of these networks. Even the reactions to any content of the business post must be closely monitored.

6. Tactics

Details of the target audience mainly determine what kind of content any business will include at each site. How a site behaves and how a site is used includes how often there is any update, what interactions will be held with followers such as question and answer sessions, promotional specials and contests. Lead generation is directly related to how contents are created for the site.

7. Monitor Reports, measurement and analytics (ROI)

Launch, Management and Optimization

It is important to determine effectiveness of social media marketing campaign. The analysis of the data is done in 3 distinct stages that are- Launch, Management and Optimization. One has to collect number of visitors and followers, success rates of different types of promotions and likes.

Much of the data of companies are looked after by Profile’s statistics and keeping a close watch over the metrics such as evaluating regularly the trends and shifts. It is effectively required for businesses that want to stay competitive. It is important to compile a wise plan and strategy from the outset as it gives one the highest chance to run a successful Social Media Marketing campaign.

Do you think social media cannot be handled by all yourself? Rest your responsibilities on Redlemon's strong shoulders! 

Visit: Redlemon    

Reinvent advertising with GingerCup advertising solutions

Have you had your morning cup of coffee? 

True goes the adage, “Old is gold”. No matter how far we have come, how smart we have become, the things from where we have evolved will remain the mainstay of our lives. For instance, reading a book will never go out of style. We are not sure about an e-book though! Olden times bear the essence of life. No denying trends are impactful but then they carry an ephemeral impact. Calm down! It is not a philosophy class. It is rather an opportunity to talk about a marketing strategy that bears the essence a modern man misses.

Equipped with high-tech gadgets, today’s virtual world is on the top of popularity and convenience quotient. Every possible desire can be fulfilled online. While online marketers are playing it hard with their tactics, there is this company GingerCup which still sticks to offline marketing and busts the idea of an ad getting unnoticed. Essentially, GingerCup optimizes two interesting offline marketing platforms. So, what do they do?

What’s new?

Image source - http://www.gingercup.com/

Paper Cup Advertising – GingerCup’s marketing strategy entails bringing a brand into the limelight through exquisitely designed printed paper cups used for tea/coffee. The strategically designed quality paper cups feature the client’s logo, website address, offer code, contact details, etc. upon them. After getting designed, they are then printed and distributed for free where they are likely to come in contact with targeted audience. The expert team at GingerCup first decides the right set of people to target, the quantum of cups to be distributed, and the places where the cups are to be distributed. A purposefully designed quality tea cup gets the brand noticed and spoken about. People seem to enjoy every sip of their kick-start drink (tea /coffee) and thus spend ample to have it. So, while having it, they see an alluring ad right in their hand. Resultantly, it is not only welcomed but also shared further through word of mouth.

Flyers – Not all the flyers in the world are distributed with a strategy. GingerCup does it purposefully. It is beyond someone’s imagination how the booming online world can be a boon for an offline marketing campaign. Right from shopping clothes to give them for laundry, from buying books to ordering a pizza, everything is done online. We know everything which is bought has to get delivered at a customer’s place. GingerCup prints enticingly designed flyers that speak about their clients’ brand / product / service and all the essential information the targeted audience would require knowing about them. Having tied up with the delivery providers, GingerCup gets the flyers delivered at a place along with the products being ordered online. In a fit of excitement to open a newly bought item, people notice what comes along with it. It then makes it certain for the flyer to get read and create an impact about the advertised brand on the reader’s mind.

Carrying a distinctive strategic approach, these marketing methods are easy on the pocket and fertile enough to breed the desired level of brand recognition for an advertiser. Therefore, when there is every possibility of an online ad getting scrolled down, GingerCup’s potential ad weapons are hard to ignore. Indeed, it is something here to stay.

This awesome listicle will make your writing even better!

Image source - Quotesgram.com 

Writing is an evolving process. The more you write and research you become a better write every day. I have made a list of the resources that you mind find useful for your future endeavors as a writer, an aspiring author or a freelance writer.  

Top 5 Indian writers

My take on writers is more of a personal than what normally people would go on to see technically other parameters. However, I've still attempted to put the best writers in my list and you’ll agree.

1. Robin Sharma

Robin Sharma’s inspirational books have kept my hopes high and running. His books should be your bedside as they give inspiration and you should wake up in the morning with full spirit. I have kept his books in my collection.

2. Chetan Bhagat

I am going to be honest and going to reveal the truth that I was much into reading American authors and other international best-sellers until I stumbled upon Chetan Bhagat’s novels. He has become one of favorite authors in India and remains. On the other hand, I still enjoy American literature and other international best-sellers.

I liked Chetan Bhagat’s crisp and easy writing style. I enjoyed his fiction as well as non-fiction books well. 

3. Amish Tripathi

The immortals of Meluha was unimaginable novel scripted by Amish Tripathi can help you to trigger your imagination. I liked the series of it and I agree why he famous in an overnight.

4. Arvind Adiga

The White Tiger writer Arvind Adiga in no time left an undeniable mark on Indian literature. The writer is certainly a blessing for Indian rich literature history and so comes in my top 5 category. 

5. Shobha De

Shobha De is an Indian author and a columnist in many top newspapers. I liked reading her columns as she voices her opinions. This bold and brainy writer has to be on the list of best writers. 

Top 5 writing resources 

1] http://www.copyblogger.com/

Whether you work as a professional content writer or copywriter, this website is must for all professionals in writing. You get to learn lots tips and tricks, free online copywriting course and more.

2] http://www.grammar-monster.com/

Grammar is the pillar and basic of writing. Your writing without grammar not only sounds disgusting but make you a bad writer. A writer cannot afford that. Always brush up your skills by reading grammar lessons on the above site.

3] http://www.dailywritingtips.com/

As the name suggests, the website aims to provide sleek writing tips everyday in order to improve the writer in you.

4] https://www.englishforums.com/

Forums are something that helps us to connect with other writers as well as improve the writing. The above site exactly aims at that.

5] http://www.dictionary.com/

The website has a collection of interesting crossword puzzles to improve your vocabulary and it gives ‘the word of the day’ option to add more words in your dictionary. Rich words what make writer richer one. 

Top 5 useful websites for the writer in you

1. Top self-publishing websites

Somewhere you want to become a best-seller or an author but several problems run into when you aspiring the dreams. Rejection of manuscripts, finding best publication houses etc. For that let me show the way around. Self-publishing websites are something that can help you to accomplish your dream and top websites for self-publishing are:

 http://www.power-publishers.com/

I highly recommend the above site since I published my first book of Hindi poetries, though I failed to properly organize and market the book.

Another one is https://notionpress.com/ though I don’t have idea about their self-publishing packages but you figure it out by visiting their website.

2. Online writing community

https://www.goodreads.com/

Goodreads is an online community for book lovers all around the world and you shouldn’t feel left out when all are engrossed with discussion around books, books and books.

3. Online Digital platform

Turn your blog posts into pdfs or slides with the help of issue.com, yet another useful online platform and circulate around the world. Let the world see your work while you write and publish.

4. Freelance job portals

Even as a writer you can make a great living by providing your awesome content. All you need to sign up these freelance writing job portals and get  hired for the same. Some of the websites are www.guru.com, www.freelancer.com and www.elance.com

5. Online tips & tricks for freelancers

http://www.indianfreelancewriters.com/

all the tips and tricks to become a successful freelance writer are hidden at http://www.indianfreelancewriters.com/. You will enjoy the content provided here and its highly reliable. You are on a way to become one! Visit now to learn more.

I hope you find this listicle useful and take most out of it. Let me know any other useful resources you have and add in the list.

To have more useful resources for your content strategy or marketing, visit on slideshare  

06acef263ef10221f8ec8cfaba5e2bf300e138eed8bd21a9b6