A good book
accompanied by a huge chocolate bar! Yeah! You got me right! This excellent marketing
idea has come from the collaboration between Penguin India and All Things
Chocolates.
This innovative
and refreshing marketing concept not only has taken social media by storm but bibliophiles
are going crazy as they can enjoy their favorite book with favorite chocolate.
Image Courtesy: Instagram |
Penguin
India has smartly picked up popular classics like Meghadutam by Kalidasa, The
Colors of My Heart by Faiz Ahmed Faiz and The Cat and Shakespeare by Raja Rao. On
the other hand, All things Chocolates chose Belgian Milk Chocolate infused with
ingredients like cream cheese, coconut crumble and more. Such combination has
certainly become a delicious read. You’re not only going to melt in the world
of fantasy but the perfect taste of Belgian chocolate is going to linger in
your mouth.
So are you
ready for this melting session of reading?
To buy
these Penguin Classics, visit TheAllThingsShop.com
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