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| Magzter - The world's digital information at your fingertip |
"Magzter has over 7,700 magazines and over 28.5 million users around the world."
Mumbai 18
April, 2016
Magzter, the world's largest digital
magazine newsstand today launched a new advertising platform in its iOS and
Android mobile apps. In what could be called as a pioneering
and innovative move, Magzter now enables advertisers to reach out to millions
of potential customers by showcasing interactive advertisements inside the most
sought after digital magazines.
Magzter
also announced its strategic tie-up with SPH, Singapore for this advertising
business and SPH will be representing Magzter for Singapore and South East Asia.
SPH Singapore is among world’s leading publishers and No. 1 in Singapore. With over 1800 Indian publications from all
leading publishing houses on Magzter, this would be a lucrative opportunity for
publishing houses to monetise their online assets further. Globally, Magzter is
targeting annual revenue of $ 100 million from advertising within next three
years.
What's new?
Unlike
normal banner advertisements that are displayed on websites, interactive
advertisements can have audio-visual content in them and they can have many
other interactions apart from taking the user to advertiser's landing page. The
ads are full page swipe-able advertisements and non intrusive to users and
continues to give best magazine reading experience. An interactive
advertisement could range from playing a video to adding a floating element to
it. Other exciting ways to create interactive advertisements include the usage
of swipe interactions, event reminders and location pointers. Even mini games
can be inserted as advertisements in between the pages of best-selling
magazines. Currently, Magzter is offering full-page interactive HTML5
advertisements to ensure that the advertisements are responsive and
automatically fit across all iOS and Android devices.
Bytes from Industry Experts
"At
Magzter, we are extremely happy to introduce interactive advertisements in our
Apple and Android apps. This is the first time anywhere in the World such ads
are being made available inside digital magazines. The digital advertising
industry still has a lot of untapped potential and the arrival of immersive and
contextual advertisements on Magzter inside digital magazines is a definitive
step in raising the bar. We are hoping to receive tremendous response from
advertisers all over the World" - Girish
Ramdas, CEO, Magzter Inc.
“This will
revolutionize the digital advertising industry soon.” says Vijay Radhakrishnan, Co-founder and President, Magzter Inc.
Explaining further, he mentioned, “As our interactive advertisements appear in
between the pages of a magazine, readers are most likely to get influenced by
them since the advertisements are carefully chosen based on the location of the
user and the category of the magazine. For instance, when a young woman is
reading a fashion magazine on Magzter and she comes across an interactive
advertisement to purchase a product she likes from the magazine, she is
expected to go for it. Click through of our ad inventory is anywhere between
15-30% . This is way high than standard CTR on the Web which would be less than
1%.”
The
advertisers can choose their preferred location, category and language to target
their ads, so that they can extend their reach to the niche group of readers.
This not only gives them the freedom to choose even a small region where they
need more visibility, but also gives them the power to make a bigger impact
within a controlled budget. With Magzter having magazines across over 30
categories in over 60 languages and users from over 175 countries, the
advertisers can choose the magazines and locations that best suit their needs.
Joseph Lee,
Managing Director, SPH Magazines explained further, “Our advertising
partnership with Magzter is a significant move for us as advertising revenue is
a key driver for our growth. We are also excited to represent Magzter in
Singapore region to get advertisers onboard. Magzter has developed an excellent
advertising platform for digital magazines and we were privileged to use it for
the last 3 months. The results are extremely encouraging and our advertisers
are very excited to see their interactive ads on our magazines. We have many of
our titles playing ads through Magzter’s ad system.”
“Magzter
is also a publishing partner with Jet Airways Jet Privilege frequent flier
program.” To know more visit JetPrivilege
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| World's Largest Online Newsstand |
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