Is she rightfully yours? A thoughtful film to watch on this Mother's Day!

She is a wife for sometime but remains mother all her life

She gets up in the morning. Prepares a tiffin for every family members. She makes sure that she has packed your favourite veggie in the tiffin and you are off to school. Then she takes of other household work such as laundry, washing clothes, ironing them, putting clothes in proper order; cleaning the floor while already planning a menu for lunch and dinner. She rests for a while but ailing in-laws asks something or the other. In the evening, you come ordering for snacks and off to playground. Years by years pass by and you grow up before you realize her hair is turning grey and wrinkles are spreading on her cheeks. Without any complaints, she does everything. Her routine continues for years whereas you’re flying in the air. She is a wife for sometime but remains mother all her life.

You grow up, you get wings to fly and you go far away from her. You get married and live separately. She never expects in return your appreciation, your attention or anything. All she wants no matter wherever you go, will you be calling her rightfully yours? Yes, mother can bear any pain in the world even though you call her a mother after many, many years. She will forgive you and will take in her arms only to experience that moment that she is still your mom.

We hardly realize what we do or how we treat our mothers knowingly-unknowingly and that's when we need an eye-opener video. That's when Bajaj Electricals attempted to shed a light on this Mother's day by producing a unique yet heart-touching short film. Gets users to add their Mothers’ names to their names on social platforms.

About the short film 

The film revolved around a mother, her son, and their interactions on popular social platforms. It focused on how mothers, these days, try to keep up with the busy lifestyles of their children.

The film also depicted one little gesture, which took the internet by storm. Here’s the film:

Since its release, thousands of people have took to Facebook, Twitter and WhatsApp to add their mothers’ names to their own display names on social media.  

Atul Kasbekar shows his support

  

This included celebrities, media personnel, sportsmen and a host of other popular names such as Atul Kasbekar. 

Creative brains behind the film 

On the idea behind the campaign, Beena Koshy, Vice President, Bajaj Electricals Ltd. said, “Rightfully Hers is our way of paying tribute to all those beautiful moms out there for caring, nurturing and being there for us, making us what we are today. Happy Mother’s Day. We believe that many a times all it takes is just a small gesture on our part to make our moms happy. We urge all to just add your mom's name to yours and see her glowing with pride and happiness. For us it is a natural extension to our current campaign of ‘We are family’”.

"Within two days, the film has garnered over 2 million."

Abhishake Das, ECD, ibs said, “The whole idea came from our own personal lives, and how we, as children, often get way too caught up in our daily lives and lose focus of what’s really important. And that’s family. Mother’s day was a perfect excuse to tell this story, and give our mothers the love, respect & recognition that’s rightfully hers. Hopefully, it’ll bring smiles the mother’s faces, and give us a chance to show how much we celebrate being their children.”