Hello all,
What? Confused?
What social media tips are going to do with OutLandiSH theme? Do you think
below topic is irrelevant to my blog? Then,
you are all wrong. Yes, Social Media has become an inseparable part of everyone’s
life and how?
If you’re
still sitting in a rocking chair and sipping coffee in an old fashioned manner,
then it’s time to open your eyes and look around. (Even my blog has sections
like content marketing, product reviews and the whole blog requires social
media strategy)
Whether you’re
a blogger, a writer, or a film maker, your social media presence counts towards
your popularity and people will know what you do, your work and you as a
person. Even America’s President Mr. Barack Obama has his own Twitter account. So
as I blogger myself I had to take my social media strategies seriously in order
to bring forward my work and reach to the potential audience out there. Thus, I
execute social media strategies and I thought why not let other fellow bloggers
and readers that why they should use social media strategies and hence, is the
below a piece of work by Redlemon
How popular is social media?
 |
| Social media - closing the gap between people and whole world |
Social
Media Platform Number
of active users worldwide
Facebook 1.59 Billions
Twitter 310
Millions
Google Plus 300
Millions
LinkedIn 300 Millions
Instagram 400
Millions
YouTube 1.0
Billions
SocialMedia has become one of the most important tools for all businesses today. This
tool is inexpensive in nature and it helps one to connect with customers and networks.
Businesses and Individuals struggle to incorporate the right Social Media tact
because of which it fails professionally and efficiently.
With Social
Media, the key to success is planning the strategy carefully and thereafter
documenting it. The other essential steps for effective Social Media
Marketing Strategy are-
1. Executive Summary
When any
prospective investor reviews any company, they mainly read through the summary
of the company plans. Initially, one may begin with the general overview of any
intentions for SMO marketing strategy. In this summary, businesses can create
sections where they can address the problem, the solution, the opportunity,
competitive advantages, handful of bullet points which describes as to how one
can monetize social media, mention about the core members of any team,
economics of social media marketing, funding which are required for any
organization to achieve the milestones etc.
In addition
one may also include elements such as customer outreach, integration with their
own existing websites & blogs, distribution of digital content and any
development of customer loyalty with engagement.
2. Specify goals and objectives
 |
| Specify goals and objectives |
It is
highly important to specify about the primary goals and objectives of any
strategy. It however depends on the area of business. Three important goals of
marketing strategy are-
a) Raising
brand awareness,
b) Engaging
customers and
c) Building
community.
Another
equally important point is transforming unknown traffic into customers. Take
all these points when strategizing goals and objectives.
3. Identifying target audience
 |
| Target right audience |
The target
audience of any business is the current customers and potential customers. All
these details about potential customers and others are described in detail in
this section. The main goal is to gain new customers and it can be researched
after determining the demographics of the potential customer base.
4. Locations and Sites
The other
important factor is determining social networking channels that intend to
develop presence. Based on the niche and target market, one should carry on the
research and considers their social site. For businesses, when social media
grows it’s a bonus for them as they find more networks to their circle.
Businesses
reach target audience with their message and posts through social media. It is
primarily for such reasons that social media posts and messages are engaging in
nature.
5. Balance & Control
The
moment one understands behaviour of followers and fans; they are able to
interact better with their brands on social networks. For convenience, it is
always better to monitor the networks one chooses and detail the areas of each
of these networks. Even the reactions to any content of the business post must
be closely monitored.
6. Tactics
Details of
the target audience mainly determine what kind of content any business will
include at each site. How a site behaves and how a site is used includes how
often there is any update, what interactions will be held with followers such
as question and answer sessions, promotional specials and contests. Lead
generation is directly related to how contents are created for the site.
7. Monitor Reports, measurement and
analytics (ROI)
 |
| Launch, Management and Optimization |
It is
important to determine effectiveness of social
media marketing campaign. The analysis of the data is done in 3
distinct stages that are- Launch, Management and Optimization. One has to
collect number of visitors and followers, success rates of different types of
promotions and likes.
Much of the
data of companies are looked after by Profile’s statistics and keeping a close
watch over the metrics such as evaluating regularly the trends and shifts. It
is effectively required for businesses that want to stay competitive. It is
important to compile a wise plan and strategy from the outset as it gives one
the highest chance to run a successful Social Media Marketing campaign.
Do you think social media cannot be handled by all yourself? Rest your responsibilities on Redlemon's strong shoulders!
Visit: Redlemon
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